Brand Identity / Custom Illustrations / Surface Pattern Design / Digital Poster / Social Media Templates
Overview
Canada Day The Durham Way was a region-wide online Canada Day event. Residents were invited to join an uplifting, virtual celebration of the Durham Region community. Roughly 6,000 people watched the 3-hour Facebook Live event that was organized by staff in all eight municipalities with support from Durham Tourism.
Goal
I was asked to brand the event by designing a logo and a marketing material toolkit that could be used for promotional and event-day videos, a social media campaign and web page content. The animated logo was tailored to the digital space and the custom illustrations further enriched the brand’s fun visual language.
What I Provided:
![](https://www.sarahtaniwa.com/wp-content/uploads/2020/08/Canada-Day.gif)
![Illustrated people celebrating.](https://www.sarahtaniwa.com/wp-content/uploads/2020/08/dur_canada_day_characters-scaled.jpg)
![Illustrated person holding tablet](https://www.sarahtaniwa.com/wp-content/uploads/2020/08/dur_canada_day_tablet-scaled.jpg)
![Illustrated person holding Canada flag](https://www.sarahtaniwa.com/wp-content/uploads/2020/08/dur_canada_day_flag-scaled.jpg)
![Illustrated person playing trumpet.](https://www.sarahtaniwa.com/wp-content/uploads/2020/08/dur_canada_day_horn-scaled.jpg)
![Illustrated person playing guitar.](https://www.sarahtaniwa.com/wp-content/uploads/2020/08/dur_canada_day_guitar-scaled.jpg)
![Canada Day The Durham Way pattern](https://www.sarahtaniwa.com/wp-content/uploads/2020/08/dur_canada_day_pattern_2600-scaled.jpg)
![Canada Day The Durham Way social media branding](https://www.sarahtaniwa.com/wp-content/uploads/2020/08/Canada-Day-social-media-1400.gif)